Friday, 24 October 2014

Empire American Gangster Magazine Analysis


What is the name of the magazine? Why do you think it is called that?
The magazine is called Empire possibly because of the popularity of the magazine, it’s published in many countries around the world mainly in US and UK, and the readership of the magazine could be called its “empire” due to the size of this large number of readers.

What can you say about the layout design (fonts, colour scheme)?
The colour scheme is relatively dark the use of colours such as blue and red the connotation of this could be police, this is a convention of all gangster films as they need to show that crime is fought with law.  A unique feature of this magazine is layout. Instead of the sell lines being on the sides of the magazine framing the main image, they are in the centre bottom area of the cover which leads your eyes to the sell lines after reading the headline in order to get the audience interested in this issue. This also makes the audience focus more on the image.

What can you say about the sell lines?
Due to the fact that this is a 'crime issue' the sell lines are features on other crime related films including films such as Fargo, No Country for Old Men, Scarface and Eastern Promises.

What genre of film does it cover?
As this is the crime issue, all of the features relate to crime and the appropriate sub-genres

Who is the target audience?
It’s most likely adult male audience as they are the most likely to watch crime movies. This genre appeals more to males because of the guns and the action, they are more likely to see it because of the brutality of the genre. There isn’t an age limit as older people may be more interested in these films which are based on a particular period in time.

What is the magazine's mission statement or slogan?
'The World's Biggest Movie Magazine' which relates to the name of the magazine “empire”

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