Dawn of the Planet of the Apes
The trailer begins with logos of the producing companies; this is done to advertise the companies who made the film this convention are seen is any blockbuster movie. Slow non dietetic music also begins to play at the same time, the trailer then begins the story with an establishing shot of a Forest suggesting that this is where the film is based, the slow pace music works well with the long shots. We are first introduced to a civilization of monkeys that are riding horses which suggests that they are not typical apes. As the trailer progresses the pace of the music speeds up along with the length of each shot getting shorter. We are shown a civilization made by apes with no human interactions where they live in peace. This is further implied by the text that is shown between shots with the keywords such as “peace”. We are shown a variety of shots ranging from close ups of individual monkeys to wide shots which show us how big the population of this forest is. Here is where we meet the first main character called “Cesar” who is the leader of the ape tribe. In the next shot the music is stopped to enhance the importance of the silence between the first human and ape interaction we see, after a pause we can see that the humans are the aggressive ones through the use of mise en scene. We can see that the group of traveling humans is aggressive because they carry weapons and they threaten the ape which they have met. In the second part of the trailer the fast pace music begins to play and a montage of shots is shown from the human’s perspective. Establishing shots of the abandoned urban environment are shown and most lines include keywords such as “virus” “they’re animals” “war” which all have negative connotations which imply that the humans are against the apes, this leads to a build-up cross cutting between the survivors and the man who’s trying to make peace with the apes which ultimately leads to the final event which is the war between the apes and the monkeys
